The Classic Mercury-Lincoln Cougar – A Nascar Legend

So where and how did the Cougar fail. It appeared that Lincoln-Mercury was never quite sure on ways to market the Cougar. This lack of market focus, as well as not knowing and viewing the needs and desires of the potential Cougar consumer market proved to be the Cougar’s undoing. By the 1969 item introduction the Cougar was a little bit longer and a little larger. From then on it was just a brief decent into landau roofings in addition to the opera window type styling and alternatives of the day. Once started this downward trend and spiral of the Cougar was unavoidable. The halcyon years of the early Cougar – particularly the early Cougar model years of 1967– 70 remain a time when the Cougar’s roar flourished out of dual exhausts and the sign of an automobile that had some bite to it.

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